Led marketing and communications strategy to recruit men with prostate cancer to participate in a new research study to learn how genetic differences can affect patient outcomes.

- Marketing strategy & plan

- Online recruitment & analytics

- Website, video, and collateral development

- Media relations strategy

- Partnership marketing

“From Corporate Social Responsibility to Corporate Social Innovation”

- Online education for the edX platform.

- Co-develop and co-teach with Cheryl Kiser, Executive Director, The Lewis Institue at Babson College

- Design & Structure for Online Education

- Content Development

- Video Scriptwriting

Led development of a new strategic philanthropic focus and program

- Issue Analysis & Selection

- Signature Program Concept & Development

- Nonprofit Partner Selection

- Executive Communications

- Employee Engagement

- Communications

- Evaluation

Lead copy development for annual report on a key, focus issue in education

-Research & Interview

-Copywriting

-Visual & Graphic Design Support

Establish the purpose and value of the national network of Communities in Schools affiliates.

- Analysis & Interview Process

- Develop Communications Framework & Concept

- Copywriting

- Visual Identity Supervision

Design, develop, and facilitate executive education briefings, trainings, and workshops for leading global companies and organizations.

Focus in corporate citizenship strategy, CSR branding, communications, nonprofit partnership, employee engagement / volunteerism, sustainability reporting. Open enrollment and custom-designed programs.

Custom program clients include:

- AES

- Arizona Public Service

- BAE Systems

- Biogen Idec

- Blue Cross Blue Shield of Louisiana

- Calgary Corporate Citizenship Council

- CSX

- ConEd

- Disney

- Fidelity

- Hershey’s

- IDB / Inter-American Development Bank

- Idaho Power

- Imagine Canada

- Lockheed Martin

- Mass Mutual

- National Gas Co. of Trinidad & Tobago

- Nestle Waters

- Oncor

- Raytheon

Virtual Director of Marketing & Communications

- Website Design & Development

- Executive Communications / Thought Pieces, Speechwriting

- Corporate Sponsor Development & Relations

- Event Management

- Media Relations / PR

- Collateral Development

- Volunteer Coordination / Management

Develop brand strategy, launch plan, and communications for innovative academy to address shortage of cybersecurity talent by providing free, intensive training and certification to US veterans.

- Brand Position

- Creative Strategy

- Copywriting

- Creative Supervision / Video Production

- Social Media Content Development

Collaboration with Don Lutkus

Acting / Virtual Chief Marketing Officer. Re-energize the brand in the Ed Tech marketplace and clarify the key product differentiation.

- Brand Strategy and Position

- Integrated Marketing Campaign Development & Launch

- White Paper Concept and Copywriting

- Advertising & Collateral Development & Copywriting

- Explainer Video Concept and Scriptwriting Collaboration

- Teachers’ Guide e-Book Concept & Copywriting

VP Global Marketing. VP Social Enterprise. Lead development of brand / communications strategy to establish Timberland as the leading global lifestyle brand in the rugged outdoors.
Develop and lead new “social enterprise” initiative to make corporate responsibility a central part of the brand value

- Brand Strategy

- Marketing Communications

- Creative Supervision

- Integrated Marketing, Advertising, Collateral, Event / Sports Marketing, Public Relations

- Corporate / Nonprofit Partnership: City Year

- Employee Engagement & Volunteerism

Develop the brand strategy and communications for launch of a new model for providing health care to urban children and families.

- Brand Position & Identity

- Communications Strategy

- Copywriting

- Creative Development

Collaboration with Don Lutkus

Research / inquiry to explore how companies are integrating diversity and inclusion into citizenship efforts. White Paper identifies actionable insights and best practices.

- Research & Analysis

- White Paper Content Design & Structure

- Copywriting

Project led by Topol Consulting

Brand campaign to engage parents, corporate partners, and schools to take action for kids’ health. (Launch date pending)

- Campaign Concept and Development

- Corporate Partner Development

- Brand Position Workshop