Ken Freitas
kenf@freitasand.com
Ken Freitas brings a unique combination of marketing strategy, corporate responsibility, and communications expertise to business, non-profit, and education organizations. As a senior executive for leading brands and as an entrepreneur, he has over 25 years experience in integrating strategy, brand building, communications, and corporate responsibility for premier brands including Timberland, City Year, Time Warner Cable, FIRST, Fidelity, Action for Healthy Kids, Communities in Schools, Citizen Schools, Citrix Systems, Disney, and The Cable Center.
He is an Executive in Residence and Senior Fellow in Social Innovation at The Lewis Institute at Babson College and has served as a board member of the Dunkin Donuts/Baskin Robbins Community Foundation, an instructor with the Boston College Center for Corporate Citizenship, and a member of the New Hampshire Commission on National and Community Service.
“For nearly twenty years I have relied on Ken Freitas as a trusted business partner. Ken brings an unusual combination of skills to each assignment: marketing expertise, business savvy, strategic thinking, and a sharp focus on bottom line results. He hires excellent people, and his team always delivers the product on time and on budget. If I was down to my last $, I would spend it on Ken Freitas.”
“My organization came to Ken Freitas looking for communications support on a time-sensitve project. Instead, Ken became our strategic consultant and led us in an exercise to reframe the entire concept for the project. Ken’s expertise in brand building and corporate communications propelled the project to its successful completion. I would highly recommend Ken”
“Without Ken’s foresight, insight and steady guidance, there would be no Connect a Million Minds, Time Warner Cable’s $100 mm philanthropic initiative to inspire the next generation of problem solvers by connecting kids to hands on STEM learning opportunities. Ken led the consulting team that worked closely with me to develop the strategy and execution of this award-winning program, which early on caught the attention of the Obama White House, where it was ultimately launched. I feel so fortunate to have had the opportunity to collaborate with and learn from Ken, who is able to navigate any problem or personality presented to him with the highest degree of thoughtfulness, intellect and professionalism.”